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TV Over Net

Internet video has been making steady progress for several years, thanks to increased broadband speeds, maturing DRM solutions and the advent of portable video players that rely on Internet-originated content delivered via the PC. ABC/Disney's decision to make hit series like 'Desperate Housewives' and 'Lost' available on Apple's iTunes download service in 2005 confirmed that major content owners are now taking this distribution 'platform' seriously, while established Pay TV platforms like satellite operator BSkyB have started to exploit the Internet for video. The Internet has the potential to seriously disrupt the media marketplace and this one day conference will explore some of the challenges and opportunies being presented to content owners and platform operators from both the traditional and new TV markets

Session One: Setting the Scene

Content owners have much to gain from Internet TV but for Pay TV operators, and especially those that own their own networks, it presents both opportunities and challenges. This session looks at what the Internet means to two of the world's leading media companies and assesses the degree to which Internet TV can disrupt the existing television market.

Session Two: A developing Business

Internet TV is a reality for many broadcasters, using it primarily for niche programming targeting smaller markets. This session will look into how this is made possible and what other opportunities are available for video services over the net.

Session Three:  The Ultimate Long Tail

Including Business Case: Using the internet to extend VOD services beyond network catalogue , routing video to consumers homes, and business issues integrating services with search engine aggregators.