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Nog Sawdon, Head of New Media, GMTV |
 Nog Sawdon began her TV career at ABC News in London and has since worked for the past 25 years in such companies as Channel 4, TVam, BSkyB, MBC and Viacom.
Her current role as Head of New Media at GMTV has seen her launch the popular Breakfast TV company’s website in 2000, culminating in the launch this year of its sister mobile site.She has spearheaded a number of pioneering broadcast new media applications, including texting-to-air, phone and text voting options, MMS mobile photos to web and air, and this year has developed viewers’ mobile video and photos featuring on TV, on its website and its mobile site. She is a firm believer in UGC setting the tone for future TV programming, as broadcasting becomes, as she terms it, 4D. Her goal is for viewers to create and interact with content that is uploaded on-air, on-line, on-mobile. |
