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Annelise Berendt, Senior Analyst and Service Manager, Ovum |
 Annelise has topic expertise in three areas - the broadband content market, the wholesale sector, and industry structure and competition.
She manages the BroadbandContent@Ovum advisory service, covering IPTV strategies and business models, and content acquisition and distribution. Before this she led the Wholesale@Ovum advisory service for over three years, developing approaches for wholesale revenue stream growth and customer acquisition, evaluating the objectives and their implementation by leading wholesale providers, and analysing key market developments in the wholesale sector. This work builds on her previous role managing Ovum's Competitive Communications@Ovum service. She also led Ovum's research on the multi-access portal market, looking at how players can best position themselves for a multi-channel environment. Annelise has 11 years' experience in the telecoms, broadcasting and new media environment.
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