Mr Soong has over 20 years of experience in the fields of entertainment, technology, and international finance, and is a recognized expert on the subject of entertainment and technology convergence.

Prior to co-founding BNS, he was CEO of Vodexa Networks, a U.S. technology company with major Hollywood studio clients. Over the course of his career, he has also held senior management positions with SVP International, a TV program production and distribution company, and CSSV Media Ventures and World Entertainment Network.

Mr Soong holds a BS degree in Electrical Engineering and Computer Science and undertook Ph.D. scholarship studies in Computer Science at Caltech.